Blog 5.1

CVS
Rule 1:  The Web site should offer something unique.  (4)

• I like the color scheme of this website.  It even has a sideshow to show the new products and upcoming sales.

 Rule 2:  The Web site must be aesthetically pleasing (4)

•  The CVS website is not crowded and has enough space so that the user is able to find what they are looking for without having a huge problem.  Also the color scheme of the website makes the website relaxing and less stressful to the user. 

Rule 3: The Web site must be easy to use and fast (5)

•  The Web site moves at a very good rate.  The traffic rate for the cvs.com website in the U.S is 780.  The average load time for this site is 1.34 seconds. 

Rule 4: The Web site must motivate people to visit, to stay, and to return (4)

•  This website would motivate people to visit, stay and return because it is constantly changing.  The sideshow has a different item being advertised daily.

Rule 5: You must advertise your presence on the Web (5)

•  The CVS website is advertised on over 2,000 different sites.  Also you can find links for this site on Google and Yahoo. 

Rule 6: You should learn from your Web site. (4)

• Most of the pages on this website are appealing to the user.  None of the pages would make a customer want to leave and never come back.