Globalization is taking over the automobile industry. The "flattening" of the world is resulting in a decrease in national markets and even causing some products to disappear entirely. In the 1990's there were 3 attempts to create the "world car." Between Honda, Ford, and GM none of these brands could sell as well as they wanted in North America, Asia and Europe. The reason for this is that everyone in the world does not want the same thing in their cars. The world car may be developed but only after the world becomes more globalized.
1. How is Globalization 3.0 fueling change in the auto industry?
- Globalization 3.0 fueling changed the auto industry because the world is becoming more homogeneous. Distinctions between national markets are fading and some products are disappearing entirely.
2. Examine how cultural differences make it difficult to create a world car.
- Cultural differences make it difficult to create a world car because different places around the world are focused on various things in their vehicles. For example some areas like small cars compared to bigger cars. Also the price of gasoline differs around the world, therefore the "world car" cannot be fuel efficient everywhere.
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